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Managing Uncertainty during a Global Pandemic: An International Business Perspective

Author

Listed:
  • P. Sharma

    (CBS - Curtin Business School - Curtin University)

  • T.Y. Leung

    (OUHK - The Open University of Hong Kong)

  • R.P.J. Kingshott

    (Curtin University)

  • N.S. Davcik

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie)

  • S. Cardinali

    (UNIVPM - Polytechnic University of Marche [Ancona, Italy] / Università Politecnica delle Marche [Ancona, Italia])

Abstract

Despite the perennial need to understand and manage uncertainty in international business, there is no comprehensive framework that incorporates different types of uncertainty, their antecedents and outcomes, and the different coping strategies used by managers and their outcomes. This makes it difficult for international business managers to understand the types of uncertainty in their businesses and develop appropriate strategies to deal with it effectively, especially during times such as the ongoing Covid-19 pandemic. This paper uses an extensive review of the international business literature to address the above research gap by identifying the different types of uncertainty, their antecedents and outcomes, the coping strategies used to mitigate their impact, and the consequences of these actions. The authors also use examples from the current Covid-19 crisis to assess the firms' responses and their consequences. The paper concludes with some implications for international business managers and directions for future research. © 2020 Elsevier Inc.

Suggested Citation

  • P. Sharma & T.Y. Leung & R.P.J. Kingshott & N.S. Davcik & S. Cardinali, 2020. "Managing Uncertainty during a Global Pandemic: An International Business Perspective," Post-Print hal-04457143, HAL.
    • Handle: RePEc:hal:journl:hal-04457143
    DOI: 10.1016/j.jbusres.2020.05.026
    as

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