Urban mobility management:from complexity to sustainability[Le management de la mobilité urbaine : de la complexité à la durabilité]

In many cities around the world, public transport faces problems such as congestion, delays, high costs and safety. With the rise of sustainable development, technology and rationalization, mobility management has taken on an increasingly demanding and complex role. The aim of this article is to highlight this gap, seeking to understand how mobility management can reconcile territorial requirements within a sustainable framework. To achieve this, a qualitative study was conducted, taking the case of the city of Marrakech as the most advanced in this field. To do so, observation, document analysis and semi-structured interviews with city authorities were completed. The results have been enabled to highlight the contribution of electric buses and their positive social, economic and ecological impact, as well as the contribution of local authorities' involvement in the sustainable approach through the introduction of electric buses. Based on these results, this paper can serve city managers and the various stakeholders involved in managing transport, as it contributes to enhancing urban mobility. This is why this paper identifies concrete measures analysis the situation of public transport in order to improve urban mobility, in particular by adopting more sustainable transport solutions such as electric buses.