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La pluriactivité agricole : une lecture par le Business Model

Author

Listed:
  • Marine Chaillard

    (ISA - Institut Supérieur d'Agriculture de Lille - UCL - Université catholique de Lille, GRECAT - Groupe de Recherche et d'Etudes Concertées sur l'Agriculture et les Territoires - Ministère de l'alimentation de l'agriculture et de la pêche - JUNIA - JUNIA - UCL - Université catholique de Lille)

  • Foued Cheriet

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, IHEV Institut des hautes études de la vigne et du vin - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Amar Djouak

    (ISA - Institut Supérieur d'Agriculture de Lille - UCL - Université catholique de Lille, GRECAT - Groupe de Recherche et d'Etudes Concertées sur l'Agriculture et les Territoires - Ministère de l'alimentation de l'agriculture et de la pêche - JUNIA - JUNIA - UCL - Université catholique de Lille)

  • Clarisse Ceriani

    (ISA - Institut Supérieur d'Agriculture de Lille - UCL - Université catholique de Lille, GRECAT - Groupe de Recherche et d'Etudes Concertées sur l'Agriculture et les Territoires - Ministère de l'alimentation de l'agriculture et de la pêche - JUNIA - JUNIA - UCL - Université catholique de Lille)

Abstract

New agricultural business models are emerging due to recent changes in agriculture. Farm pluriactivity implies both the management of a farm and a professional activity outside the farm. Because of the constraints associated with the management of two activities, the viability of this type of system is questionable. An analysis of 13 case studies of pluriactive farmers in the Nord-Pas de Calais region using a "Business Model" approach allowed to identify characteristics of activities, resources, income fl ows and value propositions of these pluriactivities. A typology based on the value proposition allowed to distinguish 4 types of Business Models of agricultural pluriactivity according to the positive externalities created.

Suggested Citation

  • Marine Chaillard & Foued Cheriet & Amar Djouak & Clarisse Ceriani, 2023. "La pluriactivité agricole : une lecture par le Business Model," Post-Print hal-04164173, HAL.
    • Handle: RePEc:hal:journl:hal-04164173
    as

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