IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04083015.html
   My bibliography  Save this paper

An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic

Author

Listed:
  • Mahmud Akhter Shareef
  • Muhammad Shakaib Akram
  • F. Tegwen Malik
  • Vinod Kumar
  • Yogesh Dwivedi
  • Mihalis Giannakis

    (Audencia Business School)

Abstract

The impact of pandemics on the tourism industry should be explored from the perspective of those who will travel, go to the tourist places on vacation, and avail services from tourism and hospitality-related organizations. This study has aimed to identify the reasons for the changed human psychology towards tourism during the COVID-19 Pandemic to develop an attitude-behavioral model. This investigation thus conducted an extensive empirical study among tourists to capture their social, emotional, and financial beliefs. The research then examined the measurement model through confirmatory factor analysis (CFA) before investigating the cause-effect relationship through the structural model. Analysis revealed that the negative effect of attitude on behavioral intention toward this new equilibrium is controlled by the emotional aspect of attitude. Furthermore this paper made several contributions to the literature on human psychology, crisis management, human behavior, marketing, and tourism.

Suggested Citation

  • Mahmud Akhter Shareef & Muhammad Shakaib Akram & F. Tegwen Malik & Vinod Kumar & Yogesh Dwivedi & Mihalis Giannakis, 2023. "An attitude-behavioral model to understand people’s behavior towards tourism during COVID-19 pandemic," Post-Print hal-04083015, HAL.
    • Handle: RePEc:hal:journl:hal-04083015
    DOI: 10.1016/j.jbusres.2023.113839
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04083015. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.