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Commanding counter-accounts in the digital world: the case of the Heetch trial

Author

Listed:
  • Pénélope van den Bussche

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Jérémy Morales

    (KCL - King's College London)

Abstract

Les possibilités de résistance par des counter-accounts se trouvent modifiées dans la sphère digitale, nous invitant à repenser la place de l'entreprise dans la société. Les réseaux sociaux permettent de nouvelles relations d'accountability entre société civile et entreprises, mais sont régis par des algorithmes portant les impératifs commerciaux de leurs plateformes. A partir de la notion de commandement développée par Agamben, nous analysons le cas d'une plateforme sujette à des poursuites judiciaires qui mobilise ses utilisateurs en répliquant les codes de l'activisme digital. Nous montrons ainsi comme les dispositifs technologiques peuvent canaliser la résistance dans un espace contrôlé, diminuant les possibilités de counteraccounts.

Suggested Citation

  • Pénélope van den Bussche & Jérémy Morales, 2022. "Commanding counter-accounts in the digital world: the case of the Heetch trial," Post-Print hal-04079891, HAL.
    • Handle: RePEc:hal:journl:hal-04079891
    as

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