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The impact of consumer knowledge and experience on brand love and brand loyalty in the wine sector: A cross-cultural comparison

Author

Listed:
  • Silvia Cacho-Elizondo

    (IPADE - IPADE Business School [Mexico])

  • Constanza Bianchi

    (QUT - Queensland University of Technology [Brisbane])

  • Nathalie Guibert

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

  • Judy Drenan

    (QUT - Queensland University of Technology [Brisbane])

  • Sandra Correia

    (Universidade de Aveiro)

  • Bill Proud

    (QUT - Queensland University of Technology [Brisbane])

Abstract

No abstract is available for this item.

Suggested Citation

  • Silvia Cacho-Elizondo & Constanza Bianchi & Nathalie Guibert & Judy Drenan & Sandra Correia & Bill Proud, 2011. "The impact of consumer knowledge and experience on brand love and brand loyalty in the wine sector: A cross-cultural comparison," Post-Print hal-04070702, HAL.
    • Handle: RePEc:hal:journl:hal-04070702
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