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Entrepreneurs institutionnels et stratégies de légitimation. Le cas de l’hygiène corporelle en France de 1880 à 1980

Author

Listed:
  • Anthony Galluzzo

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

  • Hélène Gorge

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

Abstract

Cette recherche porte sur les représentations de l'hygiène corporelle en France entre les années 1880 et 1980. Une étude de type historique a été menée pour comprendre le travail de légitimation autour d'une nouvelle définition de l'hygiène corporelle mené par différents entrepreneurs institutionnels (entreprises, communauté scientifique, école, presse, etc.). Ces derniers mettent en œuvre plusieurs stratégies : ils associent l'hygiène corporelle aux bonnes mœurs, ils mettent en place de nouveaux outils d'hygiène corporelle pour accompagner les consommateurs, et ils définissent des comportements légitimes et illégitimes relatifs à l'hygiène. A travers ces stratégies, nous éclairons la notion de ressource distribuée, en contrastant les rôles et les modes d'intervention dans lesquels s'inscrivent les différents entrepreneurs institutionnels.

Suggested Citation

  • Anthony Galluzzo & Hélène Gorge, 2020. "Entrepreneurs institutionnels et stratégies de légitimation. Le cas de l’hygiène corporelle en France de 1880 à 1980," Post-Print hal-04061984, HAL.
    • Handle: RePEc:hal:journl:hal-04061984
    DOI: 10.1177/0767370120910994
    as

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