IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04061922.html
   My bibliography  Save this paper

L’approche historique en marketing et sur la consommation : apports et programmes de recherche

Author

Listed:
  • Hélène Gorge

    (LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille)

  • Anthony Galluzzo

    (IUT de Saint-Etienne - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

Trop rarement exploitée dans notre discipline, l'approche historique offre pourtant de nombreux atouts pour les recherches en marketing et sur la consommation. Particulièrement, l'approche historique propose les apports suivants : (1) saisir la densité et les discontinuités des phénomènes de consommation, nécessaire à la mobilisation de certaines perspectives théoriques ; (2) mettre à l'épreuve des propositions théoriques nouvelles et des chronologies instituées ; (3) alimenter la réflexion managériale par l'historicisation des enjeux et des stratégies en marketing et en consommation. A partir de ces réflexions et d'une recension des travaux dans notre discipline, nous proposons des programmes de recherche qui mériteraient d'être développés et enrichis par l'approche historique.

Suggested Citation

  • Hélène Gorge & Anthony Galluzzo, 2021. "L’approche historique en marketing et sur la consommation : apports et programmes de recherche," Post-Print hal-04061922, HAL.
    • Handle: RePEc:hal:journl:hal-04061922
    DOI: 10.1177/07673701211033877
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04061922. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.