IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04022997.html
   My bibliography  Save this paper

L'histoire des Marques De Distributeurs (MDD) haut de gamme à Monoprix : Genèse de Monoprix Gourmet

Author

Listed:
  • Valérie Charriere-Grillon

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

  • Gilles Garel

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM] - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université)

Abstract

No abstract is available for this item.

Suggested Citation

  • Valérie Charriere-Grillon & Gilles Garel, 2014. "L'histoire des Marques De Distributeurs (MDD) haut de gamme à Monoprix : Genèse de Monoprix Gourmet," Post-Print hal-04022997, HAL.
    • Handle: RePEc:hal:journl:hal-04022997
    Note: View the original document on HAL open archive server: https://cnam.hal.science/hal-04022997
    as

    Download full text from publisher

    File URL: https://cnam.hal.science/hal-04022997/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Marie-Laure Baron, 2002. "Compétences, modes de coordination et innovation dans les services : quelques enseignements à partir du cas des marques de distribution (MDD)," Revue d'Économie Industrielle, Programme National Persée, vol. 98(1), pages 29-54.
    2. Philippe Moati & Pierre Volle, 2010. "La montée de la compétence marketing dans la distribution," Working Papers halshs-00755942, HAL.
    3. Marie-Laure Baron, 2002. "Compétences, modes de coordination et innovation dans les services : quelques enseignements à partir du cas des marques de distribution," Post-Print hal-01884395, HAL.
    4. Pierre Volle & Philippe Moati, 2011. "Les enjeux de management associés à la montée en compétence marketing des distributeurs," Post-Print halshs-00638653, HAL.
    5. Sandrine Cadenat & Jean-Claude Pacitto, 2009. "Contraintes et opportunités à fabriquer des marques de distributeurs : une étude exploratoire," Post-Print halshs-02913333, HAL.
    6. repec:dau:papers:123456789/8452 is not listed on IDEAS
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pierre Volle & Philippe Moati, 2011. "Les enjeux de management associés à la montée en compétence marketing des distributeurs," Post-Print halshs-00638653, HAL.
    2. Clarinda Mathews & Jean-Marie Brignier & Laure Ambroise, 2012. "Le duel Marques de Distributeur / Marques de Fabricant face à la contingence de la situation de consommation," Working Papers halshs-00865996, HAL.
    3. Anne-Marie Bocquet & Claude Jameux, 2011. "Le rôle des partenariats distributeurs / producteurs dans le développement des filières agroalimentaires durables," Post-Print hal-00947880, HAL.
    4. Emilie Hoëllard & Claire Capo, 2016. "Positionnement Voulu Et Mise En Scene Du Point De Vente Des Enseignes De Proximite -Etude D'Un Convenience Store Japonais," Post-Print hal-01739699, HAL.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04022997. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.