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Chapitre 4. La communication (Quatrième partie. Management et performance)

Author

Listed:
  • Lydia Lacour

    (EHESP - École des Hautes Études en Santé Publique [EHESP])

Abstract

Plan du chapitre : - 4.1. Les enjeux de la communication ; - - 4.1.1. Définition d'une stratégie de communication : du plan de communication à son évaluation ; - - 4.1.2. Pilotage de la communication : incarner et organiser la fonction communication ; - - 4.1.3. Enjeux managériaux de la communication dans un établissement de santé ; - 4.2. Les types et les supports de communication selon les publics ; - - 4.2.1. Communication interne ; - - 4.2.2. Définir les publics externes ; - - 4.2.3. L'utilisation des réseaux sociaux et de la communication numérique ; - - 4.2.4. La communication avec les médias ; - 4.3. Exister pour se démarquer ; - - 4.3.1. Communiquer par le sens, les valeurs et l'engagement ; - - 4.3.2. Travailler son image ; - - 4.3.3. Élaborer et entretenir les relations partenariales.

Suggested Citation

  • Lydia Lacour, 2018. "Chapitre 4. La communication (Quatrième partie. Management et performance)," Post-Print hal-04019597, HAL.
    • Handle: RePEc:hal:journl:hal-04019597
    DOI: 10.3917/ehesp.louaz.2018.01.0471
    as

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    Keywords

    Communication; Management;

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