This conceptual paper explores the benefits of applying the Yin Yang balancing approach in contemporary strategy research. Echoing concerns that management research is not internationalizing successfully in terms of integrating new approaches and theories (Barkema, Chen, George, Luo, & Tsui, 2015), we depart from the assumption that strategy research could benefit from infusion of new, non-Western concepts and approaches. In particular, we acknowledge that Asian research has the potential to make a significant contribution to the global strategic management discourse (Dameron & Torset, 2014; Smith & Lewis, 2011). Considering that the Chinese philosophical tradition provides a unique perspective for integration of paradoxical propensities, we explore how the indigenous Chinese Yin Yang balancing approach could be infused into the strategy research from the perspective of paradox theories (De La Robertie, 1989; Li, 2016). We suggest that the Chinese Yin Yang balancing approach could enhance global strategy research by shedding additional light on organizational paradoxes and offering new ways to manage them. [Ivana Beveridge, Robin Vallat, & Catherine De La Robertie. Rejuvenating Strategy Research: A Yin Yang Balancing Perspective. China Media Research, 14(4): 67-74] 7 Keywords: strategy, Yin Yang balancing, paradox management

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