IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03990630.html
   My bibliography  Save this paper

How creativity comes out of the blue

Author

Listed:
  • Marine Agogue

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Amélie Fromont
  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Creative thinking is not always a flawless process and obstacles can constrain the ability ofindividuals, teams and firms to come up with creative ideas. This paper aims at investigatingphysical factors influencing individual creativity in the early phases of product development. Specifically, we conducted an experiment to explore the potential of blue to nudge individual creativity during an ideation session. We show that 1/ putting individuals in a blue environment has a positive influence on their performance to a creativity task, and that 2/ thisinfluence is mediated by mood. Specifically, blue makes people experience pleasantness, which makes them more creative. Besides, we show that this emotional route is even moreinfluent when individuals feel activated, which both replicates and extends the literature onthe influence of mood on individual creativity.

Suggested Citation

  • Marine Agogue & Amélie Fromont & Béatrice Parguel, 2017. "How creativity comes out of the blue," Post-Print hal-03990630, HAL.
  • Handle: RePEc:hal:journl:hal-03990630
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Keywords

    Creativity; Colour; Mood;
    All these keywords.

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03990630. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.