The SDGs and the World Expo – Bureau International des Expositions (BIE). Across the Corporate Social Responsibility (CSR) Analysis: Towards a New Paradigm of Mega-Events?[Les Objectifs du Développement durable et l'Exposition Universelle – Bureau International des Expositions (BIE). À travers l'analyse de la responsabilité sociale des entreprises (RSE) : vers un nouveau paradigme des méga-événements ?]

This communication focuses on the lessons that come to us regarding the preparation, development and support of the Dubai World Expo 2020 site and educational and social projects beyond the world. We approach an original analysis which takes into account the very statutes of the BIE as a non-governmental organization with a humanist and progressive scope which tends to make the world a better place through actions of sustainable development and societal innovation. To this, we make an analogy, a rapprochement through the principles of CSR, namely: the project of a world expo can be compared to that of a responsible company with renewed goals and missions. An exposition like a company with a "mission" of the 21st century, this is the postulate that gives us to think, to see, to understand and to anticipate for the next events. As such, we use as a methodology, the matrices of materiality, complementarity, but also the PESTEL matrix which allows us to foresee a major shift with Dubai 2020 compared to Milan 2015 and Shanghai 2010. We will report our interviews in particular from the COFREX France and members of the BIE who will complete our remarks. Finally, a literature review, a state of the art, on expositions and their adaptations to the principles of sustainable development for more than 20 years will complete our research. Finally, we will establish two summary tables by way of conclusion, one on the connections between the very nature of an exposition universelle – world expo and the 17 United Nations Sustainable Development challenges (and 169 targets), but also the very nature of the BIE and also the 17 United Nations Sustainable Development Challenges (and the 169 targets). We approach a reflection based on the new challenges of Agenda 21, but with a view of the management of an exposition and the practice of marketing, communication and urban planning (management) in the short, medium and long term. We have come to three main conclusions: (1) between sustainable and ephemeral, the expositions and the role of the BIE have in the long term always apprehended, sometimes without knowing it, the notion of more sustainable development through science, culture and urban planning, (2) the SDGs are increasingly superimposed on the discourse of the BIE becoming a kind of breviary for all the countries and pavilions of the era of the Anthropocene, (3) finally, we see a risk, a kind of standardization on the long-term pavilions and an imposition of certain practices such as so-called sustainable building labels which sometimes risks making the architectural gesture less spectacular and distributive (towards a standardization of buildings?).