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The phenomenon of managerial innovation adoption under the prism of top-managers’ social representation. The case of liberated company
[El fenómeno de la adopción de una innovación de gestión con el prisma de la representación social de los dirigentes. El caso de la empresa liberada]

Author

Listed:
  • Caroline Mattelin Pierrard

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Sandra Dubouloz

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

The objective of this study is to examine and understand the role of top managers' social representations in their decision to adopt a managerial innovation such as Liberated Company. To do so, we use a cognitive approach to strategy, which suggests that in addition to top managers' characteristics, their perceptions and social representations are crucial factors in the strategic process. This research is based on an explorative qualitative study through six top-managers' interviews of companies identified as liberated or in the process of being liberated. Two key contributions emerge from this work. First, we show that top managers' social representations are antecedents to the adoption of managerial innovation, yet to our knowledge, these have never been investigated as such. This approach then helps to question the theoretical foundations of liberated company.

Suggested Citation

  • Caroline Mattelin Pierrard & Sandra Dubouloz, 2019. "The phenomenon of managerial innovation adoption under the prism of top-managers’ social representation. The case of liberated company [El fenómeno de la adopción de una innovación de gestión con e," Post-Print hal-03976485, HAL.
    • Handle: RePEc:hal:journl:hal-03976485
    DOI: 10.3917/rsg.297.0113
    as

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