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Proposal for an explanatory model of the gap between intention to behavior in food buying context
[Proposition d’un modèle explicatif de l’écart entre intention et comportement responsable en contexte d’achat alimentaire]

Author

Listed:
  • Eric Lombardot

    (PRISM Sorbonne - Pôle de recherche interdisciplinaire en sciences du management - UP1 - Université Paris 1 Panthéon-Sorbonne, UP1 - Université Paris 1 Panthéon-Sorbonne)

  • Ophélie Mugel

    (IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12, UPE - Université Paris-Est)

Abstract

Sustainable development and responsible consumption are becoming more and more important in the daily lives of individual consumers and modify their representations of food. However, resistance and neutralization practices often limit the transformation of favorable intentions into actual behaviors. The objective of this study is to analyze the contextual obstacles this transformation faces through a qualitative exploratory study on 64 respondents. The theoretical implications are rooted in an experiential perspective of consumption and the managerial implications deduced through identified inconsistencies in the current responsible offer.

Suggested Citation

  • Eric Lombardot & Ophélie Mugel, 2017. "Proposal for an explanatory model of the gap between intention to behavior in food buying context [Proposition d’un modèle explicatif de l’écart entre intention et comportement responsable en conte," Post-Print hal-03968821, HAL.
    • Handle: RePEc:hal:journl:hal-03968821
    DOI: 10.3917/ror.121.0017
    as

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