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L'indifférence dans la société de consommation : vers une théorie du "balek"

Author

Listed:
  • Laurent Busca

    (UM - Université de Montpellier)

Abstract

Si la consommation engagée, créative ou impliquée a reçu énormément d'attention dans la recherche en comportement du consommateur, son opposée, la consommation indifférente, est beaucoup moins théorisée. Pourtant, il est probable que ces actes représentent une part non-négligeable des actes de consommation ordinaire, tout en échappant aux théories basées sur des décisions explicites. Cet article vise à tenter de définir les contours de cette consommation indifférente, et de mettre en évidence les mécanismes psychologiques et sociologiques qui la sous-tendent. La conclusion ouvre des perspectives concernant la diffusion de cette façon de consommer dans des secteurs non-commerciaux, mais aussi la possibilité de théoriser une indifférence volontaire, ou une théorie du « balek ».

Suggested Citation

  • Laurent Busca, 2022. "L'indifférence dans la société de consommation : vers une théorie du "balek"," Post-Print hal-03964770, HAL.
    • Handle: RePEc:hal:journl:hal-03964770
    as

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