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Le discours identitaire des grandes métropoles européennes : émergence d'une maturité communicationnelle

Author

Listed:
  • Benoit Faye

    (Larefi - Laboratoire d'analyse et de recherche en économie et finance internationales - UB - Université de Bordeaux)

  • Alexandra Vignolles

Abstract

Since the work of Jacobs (1961) and Lynch (1960), the concept of urban identity has been the subject of many developments in urban economics and geography, social psychology, and more recently, management science (marketing and tourism management). The state of the art of these multidisciplinary developments suggests that cities generate "interpretative identities", disconnected from their real or perceived attributes, oriented toward dynamism for large cities and proximity for the smallest. From this literature, we test this hypothesis on a sample of 29 European metropolitan areas, taking a statistical multidimensional analysis approach. Their identity discourses, categorized by examining in 2011 and again in 2013 the photographs used in the home pages of these cities' websites, reveal a shift in positioning and the emergence of a more "constructive" identity consistent with their real and perceived functional attributes for the sites' main targets (tourists, residents and firms).

Suggested Citation

  • Benoit Faye & Alexandra Vignolles, 2016. "Le discours identitaire des grandes métropoles européennes : émergence d'une maturité communicationnelle," Post-Print hal-03897651, HAL.
    • Handle: RePEc:hal:journl:hal-03897651
    DOI: 10.3917/reru.165.0977
    as

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