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Les modifications organisationnelles, facteur d’innovation : le cas de la start-up P2Mc / OKOOL

Author

Listed:
  • Stephane Brosia

    (CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon)

  • Evelyne Lombardo
  • Sophie Arnanitakis

Abstract

Beaucoup d'études s'intéressent au passage du produit au service en tant qu'innovation managériale, mais très peu étudient le passage du service au produit dans l'étude des modifications organisationnelles, susceptibles d'engendrer l'innovation. Cet article a pour but de tester une typologie issue des champs théoriques croisés des modifications organisationnelles et d'innovation, dans un secteur encore peu exploré : celui des start-up. Nous présentons notre étude de cas qui porte sur une société passant du service au produit tout en créant une innovation qui pourrait être proposée au Start-up comme modèle théorique.

Suggested Citation

  • Stephane Brosia & Evelyne Lombardo & Sophie Arnanitakis, 2014. "Les modifications organisationnelles, facteur d’innovation : le cas de la start-up P2Mc / OKOOL," Post-Print hal-03857278, HAL.
    • Handle: RePEc:hal:journl:hal-03857278
    as

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