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Financement de la stratégie de rupture d’une Start-Up par l’innovation managériale ?

Author

Listed:
  • Stephane Brosia

    (CERGAM de Toulon - Centre d'Études et de Recherche en Gestion d'Aix-Marseille/Equipe de recherche de Toulon - CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon - IAE Toulon - Institut d'Administration des Entreprises (IAE) - Toulon - UTLN - Université de Toulon)

  • Evelyne Lombardo

Abstract

Cet article a pour but de tester une typologie issue des champs théoriques croisés de l'innovation stratégique au sein de l'innovation managériale, dans un secteur encore peu exploré : celui des Start-up. Nous présentons notre étude de cas qui porte sur une société passant du service au produit tout en créant une stratégie de rupture. Dans ce contexte notre problématique a été de savoir comment une Start-up passant du service au produit pourrait financer sa stratégie de rupture pour en faire un outil de création de valeurs.

Suggested Citation

  • Stephane Brosia & Evelyne Lombardo, 2014. "Financement de la stratégie de rupture d’une Start-Up par l’innovation managériale ?," Post-Print hal-03857198, HAL.
    • Handle: RePEc:hal:journl:hal-03857198
    as

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