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Digitalizing interorganizational relationships: Sequential and intertwined decisions for data synchronization

Author

Listed:
  • François de Corbière

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes, IMT Atlantique - SSG - Département Sciences sociales et de gestion - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Frantz Rowe

    (LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes, SKEMA Business School)

  • Carol Stoak Saunders

    (USF - University of South Florida [Tampa])

Abstract

Digitalizing interorganizational relationships (IORs) concerns B2B partners adopting and using Interorganizational Information Systems (IOSs). The decision to digitalize IORs involves choices about (1) whether or not to digitalize information flows, and (2) which technology to use. We explore whether these two choices are made sequentially or if they are intertwined. Using sequential adoption theory and institutional theory, we investigate the decisions related to digitalizing IORs through data synchronization. In the context of product information in the French consumer goods and retail industries, analysis of 18 case studies (large firms and SMEs) provides empirical evidence on the distinction between the two related decisions and the factors influencing each one. Our propositions integrate institutional pressures, observational learning, organizational capabilities and technological characteristics.

Suggested Citation

  • François de Corbière & Frantz Rowe & Carol Stoak Saunders, 2019. "Digitalizing interorganizational relationships: Sequential and intertwined decisions for data synchronization," Post-Print hal-03780689, HAL.
    • Handle: RePEc:hal:journl:hal-03780689
    DOI: 10.1016/j.ijinfomgt.2019.04.005
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