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For an effectual approach to risk and opportunities in entrepreneurial action: contribution of neurosciences. Pour une approche effectuale du risque et des opportunités dans l’agir entrepreneurial : apport des neurosciences
[Pour une approche effectuale du risque et des opportunités dans l’agir entrepreneurial : apport des neurosciences]

Author

Listed:
  • Boualem Aliouat

    (GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

  • Mouhoub Hani

Abstract

oThe communication focuses on the contribution of neuroscience to the apprehension of the risk and opportunities of the entrepreneur as an information processor in his process of entrepreneurial action. The effectual approach makes it possible to model the perceptions of the entrepreneur in a field of social referencing which enriches the knowledge that we build of the processes of intention, triggering or entrepreneurial decision-making. Keywords: Entrepreneurship, effectual approach, neurosciences, social referencing, risks, entrepreneurial opportunities.

Suggested Citation

  • Boualem Aliouat & Mouhoub Hani, 2021. "For an effectual approach to risk and opportunities in entrepreneurial action: contribution of neurosciences. Pour une approche effectuale du risque et des opportunités dans l’agir entrepreneurial : a," Post-Print hal-03774422, HAL.
    • Handle: RePEc:hal:journl:hal-03774422
    as

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