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Marketing-Fallstudie, Beyond Meat: Wie bietet man ein alternatives Lebensmittelprodukt mit der Design-Thinking-Methode an?
[Marketing case study, Beyond Meat: how to offer an alternative food product using the design thinking method?]

Author

Listed:
  • P. Ballester

    (IGS - Groupe IGS, Euridis - Euridis Business School)

Abstract

Design Thinking ist ein zunehmend umweltfreundlicher Designansatz, der darauf abzielt, eine Lösung für ein kreatives Problem zu finden. Innovation steht im Mittelpunkt dieser Denkweise. Es gilt, die Erfahrungen und Frustrationen des Verbrauchers, seine Sicht-, Lebens- und Handlungsweise durch sein Käuferverhalten und seine Bedürfnisse zu erfassen. Kunden zu treffen, sie zu befragen, zu diskutieren, um sich den Herausforderungen des 21. Jahrhunderts zu stellen, wird zu einer Unwägbarkeit.

Suggested Citation

  • P. Ballester, 2022. "Marketing-Fallstudie, Beyond Meat: Wie bietet man ein alternatives Lebensmittelprodukt mit der Design-Thinking-Methode an? [Marketing case study, Beyond Meat: how to offer an alternative food produ," Post-Print hal-03704719, HAL.
    • Handle: RePEc:hal:journl:hal-03704719
    Note: View the original document on HAL open archive server: https://hal.science/hal-03704719
    as

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