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Interactions between stakeholders in Lourdes: An 'Alpha' framework approach

Author

Listed:
  • Hugues Séraphin

    (University of Winchester)

  • Nathalie Jarraud

    (TREE - Transitions Energétiques et Environnementales - UPPA - Université de Pau et des Pays de l'Adour - CNRS - Centre National de la Recherche Scientifique)

Abstract

Purpose: Taking Lourdes as an example, this paper aims at understanding the relationship amongst the main tourism and events industry stakeholders. Methods: To achieve the objective of the study, data were collected through interviews of key players. The results where then filtered through the 'Alpha' framework to theorise the interactions amongst stakeholders. Results: The study also provides a (1) typology of the ultimate alpha syndrome in the context of destination management; (2) typology of the delta syndrome. (3) Finally, the study argues that in destinations where there is an ultimate alpha hallmark event, or an ultimate alpha stakeholder, a situation quite similar to an anti-competitive market can arise. This situation is referred as 'ultimate alpha tourism monopoly'. Implications: Based on the findings of this study, Destination Marketing Organisations need to ensure that there is a suitable synergy amongst all stakeholders involved in the tourism industry (and related sector), to avoid anti-competitive market 'ultimate alpha tourism monopoly' to arise.

Suggested Citation

  • Hugues Séraphin & Nathalie Jarraud, 2022. "Interactions between stakeholders in Lourdes: An 'Alpha' framework approach," Post-Print hal-03696924, HAL.
    • Handle: RePEc:hal:journl:hal-03696924
    DOI: 10.5281/zenodo.658374
    Note: View the original document on HAL open archive server: https://hal.science/hal-03696924
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    Keywords

    Lourdes; Alpha framework; Hallmark; Destination management; Performance;
    All these keywords.

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