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“Revealed identity”: an ethnographic approach to singularity
["Identité révélée" : une approche ethnographique de la singularité]

Author

Listed:
  • Éric Gautier

    (IRG - Institut de Recherche en Gestion - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12 - Université Gustave Eiffel)

  • Catherine Voynnet-Fourboul

    (LARGEPA - Laboratoire de recherche en sciences de gestion Panthéon-Assas - UP2 - Université Panthéon-Assas)

Abstract

When an organisation faces big and long-lasting difficulties, organisational identity issues become particularly salient. In such situations, organisations often engage in identity measurement through self-observation. We define "revealed identity" as a process in which an external consultant defines the identity of an organisation with the help of specific tools, which is then transmitted to its members who gain a full understanding of that identity. We explored how an ethnographic method could help to understand the phenomenon of organisational identity revelation and how the revealed identity helps to give people confidence and to refocus them on strategies that are coherent with their identity.

Suggested Citation

  • Éric Gautier & Catherine Voynnet-Fourboul, 2019. "“Revealed identity”: an ethnographic approach to singularity ["Identité révélée" : une approche ethnographique de la singularité]," Post-Print hal-03662640, HAL.
  • Handle: RePEc:hal:journl:hal-03662640
    DOI: 10.3917/resg.133.0135
    as

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