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Playing companies: The factors involved in Serious Game design when communicating with young people

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  • Olivier Rampnoux

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

In this paper, we develop a case studies about one Serious game, specifically targeted on youth between 13 to 16 years old. Based on interactive process, we can restitute a complex process, where the players interact with producer and developers. Also, we us a qualitative approach to collect data (interviews and observations).

Suggested Citation

  • Olivier Rampnoux, 2016. "Playing companies: The factors involved in Serious Game design when communicating with young people," Post-Print hal-03579081, HAL.
    • Handle: RePEc:hal:journl:hal-03579081
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