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Distant acculturation in a globalized consumer society : the French Japanophiliac sub-culture case study
[L'acculturation à distance dans une société de consommation globalisée : le cas de la sous-culture nippophile française]

Author

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  • Ziyed Guelmami

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

The French Japanophiliac subculture gathers a growing community of Japanese cultural products amateurs. This study analyzes the effects on the consumer of an intense consumption of cultural products issued from another culture. Through a threefold qualitative study (including an exploratory netnographic study, semi-structured interviews and a confirmatory netnographic study), we aimed at an in-depth description of the phenomenon. The study showed that intensive consumption of Japanese cultural products leads to a profound and sometimes sustainable modification of consumers' values, identity, and consumption practices. We called this phenomenon 'distant acculturation'.

Suggested Citation

  • Ziyed Guelmami, 2013. "Distant acculturation in a globalized consumer society : the French Japanophiliac sub-culture case study [L'acculturation à distance dans une société de consommation globalisée : le cas de la sous-," Post-Print hal-03549442, HAL.
    • Handle: RePEc:hal:journl:hal-03549442
    Note: View the original document on HAL open archive server: https://hal.science/hal-03549442
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