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Information asymmetry between producers and consumers, and sustainable agriculture
[Asymétrie d’information entre producteurs et consommateurs et agriculture durable]

Author

Listed:
  • Lafont Anne-Laurence

    (UM - Université de Montpellier)

  • Carole Maurel

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

This study explores information asymmetry and opportunism among actors in the agriculture, the degree of fit between production modes and distribution channels through sustainable agriculture (SA). It shows that upstream actors struggle to signal products fitting with SA to customers, who suffer from information asymmetries and adverse selection. We also propose a solution, complementary to existing ones, to reduce asymmetry and promote a SA.

Suggested Citation

  • Lafont Anne-Laurence & Carole Maurel, 2022. "Information asymmetry between producers and consumers, and sustainable agriculture [Asymétrie d’information entre producteurs et consommateurs et agriculture durable]," Post-Print hal-03514413, HAL.
  • Handle: RePEc:hal:journl:hal-03514413
    DOI: 10.48611/isbn.978-2-406-12705-5.p.0095
    as

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