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Perspectives and Assessment after 20 years of Research at the Bottom of the Pyramid, a Bibliometric Study for the Future of International Business
[Perspectivas y evaluación después de 20 años de investigación en la base de la pirámide, un estudio bibliométrico para el futuro de la gestión internacional]

Author

Listed:
  • Hervé Cheillan

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Marion Vieu

    (LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique)

Abstract

This article provides a bibliometric analysis related to the field of strategies at the bottom of the pyramid (BoP), based on 364 citing articles from the Web of Science platform, which provide a database of 15 292 references. Different tools are used both to highlight the structure of the BoP field and to identify research front trends. Six groups structuring the field emerge from the analyses, each highlighting a research pattern, and five trends punctuate current research on the BoP. These analyses finally make it possible to propose four perspectives for the future of international management.

Suggested Citation

  • Hervé Cheillan & Marion Vieu, 2021. "Perspectives and Assessment after 20 years of Research at the Bottom of the Pyramid, a Bibliometric Study for the Future of International Business [Perspectivas y evaluación después de 20 años de i," Post-Print hal-03476331, HAL.
    • Handle: RePEc:hal:journl:hal-03476331
    DOI: 10.7202/1086412ar
    as

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