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Consumers' willingness to consume sustainable and local wine in Italy

Author

Listed:
  • Nadia Palmieri

    (CREA - Research Centre for Engineering and Agro-Food Processing,)

  • Maria Angela Perito

    (Facoltà di Bioscienze e tecnologie agro-alimentari e ambientali - Faculty of Bioscience and Agro-Food and Environmental Technology [Teramo] - UniTE - Università degli Studi di Teramo, ALISS - Alimentation et sciences sociales - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

Abstract

Wine production is a relevant sector of the Italian economy and recently consumer demand has drastically changed due to their orientation towards new attributes of quality wines. Sustainability aspects are credence attributes that have an effect on consumers' perceived quality. Moreover, local production of wine is seen as a sign of quality. However, much is still to be studied about drivers that can push consumers towards new quality attributes of wine such as sustainability and local production. Profiling consumers could be a first step to better understand consumers' decisions on local and sustainable wine. Thus, the paper has the purpose of understanding the Italian consumers' willingness to consume sustainable and local wine. Data has been collected from a sample of Italian consumers (N=1,099) using a web-based survey. A binary logistic regression model, selected on the basis of the model AIC was used. The findings showed the large majority of the interviewed are willing to consume local and sustainable wine.

Suggested Citation

  • Nadia Palmieri & Maria Angela Perito, 2020. "Consumers' willingness to consume sustainable and local wine in Italy," Post-Print hal-03384948, HAL.
    • Handle: RePEc:hal:journl:hal-03384948
    DOI: 10.14674/IJFS-1648
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    Citations

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    Cited by:

    1. Nicola Casolani & Emilio Chiodo & Lolita Liberatore, 2023. "Continuous Improvement of VIVA-Certified Wines: Analysis and Perspective of Greenhouse Gas Emissions," Sustainability, MDPI, vol. 15(3), pages 1-15, January.
    2. Maria Angela Perito & Emilio Chiodo & Annalisa Serio & Antonello Paparella & Andrea Fantini, 2020. "Factors Influencing Consumers’ Attitude Towards Biopreservatives," Sustainability, MDPI, vol. 12(24), pages 1-12, December.
    3. Dimitris Skalkos & Ioanna S. Kosma & Areti Vasiliou & Raquel P. F. Guine, 2021. "Consumers’ Trust in Greek Traditional Foods in the Post COVID-19 Era," Sustainability, MDPI, vol. 13(17), pages 1-20, September.
    4. Nadia Palmieri & Walter Stefanoni & Francesco Latterini & Luigi Pari, 2022. "Italian Consumer Preferences for Eucalyptus Honey: An Exploratory Study," Sustainability, MDPI, vol. 14(13), pages 1-11, June.
    5. Nadia Palmieri & Alessandro Suardi & Luigi Pari, 2020. "Italian Consumers’ Willingness to Pay for Eucalyptus Firewood," Sustainability, MDPI, vol. 12(7), pages 1-14, March.
    6. Ivan Balenović & Svetlana Ignjatijević & Goran Stojanović & Jelena Vapa Tankosić & Nemanja Lekić & Olivera Milutinović & Aleksandar Gajić & Miloš Ivaniš & Jelena Bošković & Radivoj Prodanović & Nikola, 2021. "Factors Influencing Wine Purchasing by Generation Y and Older Cohorts on the Serbian Wine Market," Agriculture, MDPI, vol. 11(11), pages 1-22, October.
    7. Dimitris Skalkos & Ioanna S. Kosma & Eleni Chasioti & Thomas Bintsis & Haralabos C. Karantonis, 2021. "Consumers’ Perception on Traceability of Greek Traditional Foods in the Post-COVID-19 Era," Sustainability, MDPI, vol. 13(22), pages 1-17, November.
    8. Nadia Palmieri & Alessandro Suardi & Francesco Latterini & Luigi Pari, 2020. "The Eucalyptus Firewood: Understanding Consumers’ Behaviour and Motivations," Agriculture, MDPI, vol. 10(11), pages 1-12, October.

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