IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03373311.html
   My bibliography  Save this paper

Influence of visual elements on mental imagery
[L'influence des éléments visuels sur l'imagerie mentale]

Author

Listed:
  • Cédrick Gautier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage)

Abstract

The purpose of this article is to analyze how the visual elements of an image (of a photograph for example) contribute to the development of visual mental images of memory and / or imagination. Then, it aims to determine if such an image can plunge the consumer into an imagined experience as strong as a narrative communication. After a literature review highlighting concepts of mental imagery and anticipated consumption experience, an exploratory study is conducted with fourteen people. This study shows how the central and peripheral visual elements lead individual to generate visual mental images of memory and / or imagination and mental images of himself, leading him to live an anticipated consumption experience.

Suggested Citation

  • Cédrick Gautier, 2018. "Influence of visual elements on mental imagery [L'influence des éléments visuels sur l'imagerie mentale]," Post-Print hal-03373311, HAL.
    • Handle: RePEc:hal:journl:hal-03373311
    Note: View the original document on HAL open archive server: https://univ-angers.hal.science/hal-03373311
    as

    Download full text from publisher

    File URL: https://univ-angers.hal.science/hal-03373311/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03373311. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.