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Réinventer l’agence bancaire de demain

Author

Listed:
  • Corinne Rochette
  • Francois Cassiere

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020])

  • Samuel Lagrange
  • Christine Lambey-Checchin

Abstract

In its most advanced dimension, collaborative innovation is an open innovation approach. It aims to involve various stakeholders in the value creation from conception. It is a particular process of extraordinary participation, learning new practices and adjustment still not observed. The collaborative innovation process adopted by a mutual bank here brings some light on how it implements the changes which it gives rise, plasticity and agility necessary for its success.

Suggested Citation

  • Corinne Rochette & Francois Cassiere & Samuel Lagrange & Christine Lambey-Checchin, 2016. "Réinventer l’agence bancaire de demain," Post-Print hal-03326052, HAL.
    • Handle: RePEc:hal:journl:hal-03326052
    DOI: 10.3166/rfg.2016.00073
    as

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