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Comment un jeu concours peut modifier l’attitude de lycéens vis-à-vis de l’entrepreneuriat

Author

Listed:
  • Florence Kremer

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Estele Jouison

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

Cette recherche démontre l'intérêt de donner une place centrale au concept d'attitude pour évaluer un dispositif pédagogique en entrepreneuriat. L'attitude vis-à-vis de l'entrepreneuriat se définit comme le jugement qu'un individu porte sur cet objet. Elle est conceptualisée à travers trois dimensions (cognitive, affective et comportementale) et testée ici empiriquement auprès d'un public d'élèves de l'enseignement secondaire participant à un jeu concours à la création d'entreprise. L'étude révèle que le dispositif pédagogique agit sur les trois dimensions de l'attitude : les élèves, conscients d'avoir vécu une expérience entrepreneuriale, disent mieux connaître l'entrepreneuriat qui leur inspire des émotions plus positives.

Suggested Citation

  • Florence Kremer & Estele Jouison, 2019. "Comment un jeu concours peut modifier l’attitude de lycéens vis-à-vis de l’entrepreneuriat," Post-Print hal-03266998, HAL.
    • Handle: RePEc:hal:journl:hal-03266998
    DOI: 10.3917/entin.042.0037
    as

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