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Effet du mode bidirectionnel des récits sur l’expérience narrative de l’œnotouriste

Author

Listed:
  • Laurent Sempe

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Jean-Paul Seloudre

Abstract

Volumes of narrative information increased between the enotourist and sites, first because of the use of digital technologies (SIT, websites assessment, blogs ...) and because of the two-way nature of the conveyed stories. For the narrative experience enotourist, this article raises the question of the effectiveness of the channel type (exogenous versus endogenous-ontological) and the optimal amount of stories circulating between the territory and him. The empirical study will compare a model (with reflective latent variables) of narrative experiences collected without narrative stories with three protocols : low endogenous strong endogenous and storytelling with ontological (Ryan 2002). Three recommendations are given for the territories : first they must offer both ways and let the enotourist self-segment, then exogenous exploratory route should provide concise (stereotypes) stories, finally a permanent research of objects "Mana" ("generators places") should be led.

Suggested Citation

  • Laurent Sempe & Jean-Paul Seloudre, 2015. "Effet du mode bidirectionnel des récits sur l’expérience narrative de l’œnotouriste," Post-Print hal-03266786, HAL.
  • Handle: RePEc:hal:journl:hal-03266786
    DOI: 10.3917/gmp.033.0093
    as

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