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Digitalisation du secteur immobilier : la proposition de valeur phygitale au cœur de la performance

Author

Listed:
  • Nathalie Gardes

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

The question of real estate agency's future as a BM and as a physical point of sale is a core concerns for sector professionals. Place of meeting and proximity with customer, agency is also an area for personalizing relationship and consumer experience. As such, it is an integral part of real estate agency Customer Value Proposition (CVP). Few studies have investigated dimensions that constitute a CVP and, to our knowledge, there is no work on the CPV of real estate agents. Our objectives are multiple: to establish, by symmetry of the elements of value expected by the customer, the elements constituting a phygital CPV, to identify the CPV structure of the real estate agents, to analyze the impact of phygital PVC on the performance.

Suggested Citation

  • Nathalie Gardes, 2019. "Digitalisation du secteur immobilier : la proposition de valeur phygitale au cœur de la performance," Post-Print hal-03252520, HAL.
    • Handle: RePEc:hal:journl:hal-03252520
    DOI: 10.3917/rsg.299.0133
    as

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