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Experience ritualization and sacralization: the Tokio Hotel Hypercamp
[Ritualisation de l’expérience et sacralisation : l’hypercamp Tokio Hotel]

Author

Listed:
  • Anthony Galluzzo

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Jean-Philippe Galan

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

Each concert of the rock band Tokio Hotel has been going with the deployment of fan camps. These fans follow the band from town to town. At first sight, these camps seem to represent an extreme form of teenager fanaticism. By using the ethnographic immersion methods, we studied the Tokio Hotel camper community as a highly ritualized consumer experience. Far from being submissive to a predesigned product, the Tokio Hotel fan creates his own experience by casting individual and collective meanings on his action. These meanings are also religious; the camping week is turned into a purification ritual for the chosen persons who will stand in the first row in front of the scene in order to commune with their idols.

Suggested Citation

  • Anthony Galluzzo & Jean-Philippe Galan, 2011. "Experience ritualization and sacralization: the Tokio Hotel Hypercamp [Ritualisation de l’expérience et sacralisation : l’hypercamp Tokio Hotel]," Post-Print hal-03243850, HAL.
    • Handle: RePEc:hal:journl:hal-03243850
    as

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