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Multi-sited ethnography of fan consumers: towards self-sufficiency
[Ethnographie multisite de consommateurs fans : vers une consommation autonomisée]

Author

Listed:
  • Anthony Galluzzo

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Jean-Philippe Galan

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

While recording industry' sales collapse, some consumers are investing heavily and faithfully in their musical passion: the fans. By this paper, we suggest to go past the idiosyncratic approach of fan communities by using multisited ethnography. Comparisons made between several fan communities would allow marketers to make a better of use empirical data ; to better understand consumer needs' evolution and to forecast an appropriate corporate response to it.

Suggested Citation

  • Anthony Galluzzo & Jean-Philippe Galan, 2013. "Multi-sited ethnography of fan consumers: towards self-sufficiency [Ethnographie multisite de consommateurs fans : vers une consommation autonomisée]," Post-Print hal-03243366, HAL.
    • Handle: RePEc:hal:journl:hal-03243366
    as

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