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Une Extension Théorique du "Technology Acceptance Model" pour expliquer l'adoption et l'usage de nouveaux services digitaux

Author

Listed:
  • Jean-Philippe Galan

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Magali Giraud

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Lars Meyer-Waarden

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cette recherche propose une extension théorique du « Technology Acceptance Model » (TAM). Des variables complémentaires sont proposées : image sociale, auto-efficacité, hédonisme, innovativité, respect de la vie privée, confiance. Le modèle étendu, a été testé sur trois types de services digitaux (loisir, pédagogie, administration; N= 2205).La confiance joue un rôle clé dans le processus d'adoption et amène plus d'impact sur l'intention d'utilisation que la facilité d'utilisation et l'utilité perçue, quel que soit le domaine d'application (vie privée, pédagogie ou administration). Les bénéfices hédonistes augmentent l'utilité perçue et la facilité d'utilisation du nouveau service digital.

Suggested Citation

  • Jean-Philippe Galan & Magali Giraud & Lars Meyer-Waarden, 2013. "Une Extension Théorique du "Technology Acceptance Model" pour expliquer l'adoption et l'usage de nouveaux services digitaux," Post-Print hal-03243321, HAL.
    • Handle: RePEc:hal:journl:hal-03243321
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