IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03238231.html
   My bibliography  Save this paper

Connected objects, voice assistant, digital platform: the contributions of the theory of the network effects to the analysis of the consumer experience and the creation of value
[Objets connectés, assistant vocal, plateforme digitale : les apports de la théorie des effets de réseau à l’analyse de l’expérience-client et de la création de valeur]

Author

Listed:
  • Valérie Rabassa
  • Jean-Philippe Galan

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

The purpose of our paper is to understand how the use of intelligent connected objects and voice assistants, through a digital platform and two-sided markets, leads to a significant change in the interactions between firms and consumers. The theory of the network effects is particularly adapted in this context. Our research confirms that network externalities change the perceived value chain as well as the customer experience that becomes fluid, instantaneous and personalized. The exploitation and the analysis of the data are the source of this creation of value. These network externalities are also confirmed by a qualitative study.

Suggested Citation

  • Valérie Rabassa & Jean-Philippe Galan, 2018. "Connected objects, voice assistant, digital platform: the contributions of the theory of the network effects to the analysis of the consumer experience and the creation of value [Objets connectés, ," Post-Print hal-03238231, HAL.
    • Handle: RePEc:hal:journl:hal-03238231
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03238231. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.