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Click and mortar : Organizations on the web

Author

Listed:
  • Walter W. Powell

    (EM - EMLyon Business School)

  • Aaron Horvath
  • Christof Brandtner

Abstract

The webpages of organizations are both a form of representation and a type of narrative. They entertain, persuade, express a point of view, and provide a means to organize collective action and economic exchange. Increasingly, webpages are the primary point of access between an organization and its environment. An organization's online presence offers a major new source of rich information about organizations. In this paper, we develop three perspectives on websites from an organizational point of view: as identity projects, tools, and relational maps. We draw on data from the online and offline presences of "brick and mortar" nonprofit organizations in the San Francisco Bay Area to both illustrate how a digital transformation shaped these organizations and identify a host of new methods that can be used to study organizations using webpages. Finally, we reflect on both the strengths of these new sources of data as well as possible limitations and conclude with theoretical implications for organizational scholars.

Suggested Citation

  • Walter W. Powell & Aaron Horvath & Christof Brandtner, 2016. "Click and mortar : Organizations on the web," Post-Print hal-03188201, HAL.
    • Handle: RePEc:hal:journl:hal-03188201
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    Cited by:

    1. Chloé Guillot‐Soulez & Sylvie Saint‐Onge & Sébastien Soulez, 2022. "Green certification and organizational attractiveness: The moderating role of firm ownership," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(1), pages 189-199, January.
    2. Cordery, Carolyn J. & Goncharenko, Galina & Polzer, Tobias & McConville, Danielle & Belal, Ataur, 2023. "NGOs’ performance, governance, and accountability in the era of digital transformation," The British Accounting Review, Elsevier, vol. 55(5).
    3. Dominika Wruk & Achim Oberg & Jennifer Klutt & Indre Maurer, 2019. "The Presentation of Self as Good and Right: How Value Propositions and Business Model Features are Linked in the Sharing Economy," Journal of Business Ethics, Springer, vol. 159(4), pages 997-1021, November.
    4. Alexander, Anna & Pilonato, Silvia & Redigolo, Giulia, 2023. "Do institutional donors value social media activity and engagement? Empirical evidence on Italian non-profit grantees," The British Accounting Review, Elsevier, vol. 55(5).

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