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Marketing and Artificial Intelligence: what acceptance of AI by "emotional intelligence"?
[Marketing et Intelligence Artificielle : quelle acceptation de l’IA par « l’intelligence émotionnelle » ?]

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  • Thibault de Swarte

    (LASCO - Laboratoire Sens et Compréhension du Monde Contemporain - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - IMT - Institut Mines-Télécom [Paris] - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT Atlantique - SRCD - Département Systèmes Réseaux, Cybersécurité et Droit du numérique - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

Abstract

Artificial Intelligence has evolved over the years, despite a sort of stagnation in fundamental research for about twenty years between the end of the 20th century and the beginning of the 21st century. For AI practitioners, there is now a great diversity of applications. This article focuses on the aspects that are useful for understanding the articulation between AI and marketing.

Suggested Citation

  • Thibault de Swarte, 2019. "Marketing and Artificial Intelligence: what acceptance of AI by "emotional intelligence"? [Marketing et Intelligence Artificielle : quelle acceptation de l’IA par « l’intelligence émotion," Post-Print hal-03187151, HAL.
    • Handle: RePEc:hal:journl:hal-03187151
    Note: View the original document on HAL open archive server: https://hal.science/hal-03187151
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