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Franchising in South Asia: Past, present, and future developments

Author

Listed:
  • Dildar Hussain

    (ESC [Rennes] - ESC Rennes School of Business)

  • Marko Grünhagen

    (Eastern Illinois University)

  • Swati Panda

    (KSU - Kennesaw State University)

  • Muhammad Hossain

    (University of Dhaka)

Abstract

This study represents a first comprehensive overview of the state-of-the-art of the franchise industry in South Asia. The development of franchising in the seven South Asian countries of Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka is outlined. A systematic overview of the franchise industry and its relatively short history in the region is created for each country, synthesizing economic and franchise infrastructure development. The study shows clear deficiencies across South Asia with regards to reliable legal regimes, specific franchise legislation and disclosure requirements, the availability of official data on franchising, and franchise education. Implications for policy makers and franchise academics conclude the analysis.

Suggested Citation

  • Dildar Hussain & Marko Grünhagen & Swati Panda & Muhammad Hossain, 2020. "Franchising in South Asia: Past, present, and future developments," Post-Print hal-03166844, HAL.
    • Handle: RePEc:hal:journl:hal-03166844
    DOI: 10.1080/1046669X.2020.1844840
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    Cited by:

    1. Rasta-Pide, 2023. "The State Of Commerce In Pakistan: International & Domestic," PIDE Research Report 2023:15, Pakistan Institute of Development Economics.

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