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La publicité et l'intérêt collectif

Author

Listed:
  • Jacques Fontanel

    (CESICE - Centre d'études sur la sécurité internationale et les coopérations européennes - UPMF - Université Pierre Mendès France - Grenoble 2 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble)

Abstract

Summary : Advertising is entering the daily lives of consumers. As a result, the public authorities must monitor it, particularly if the information provided is incorrect or if the product thus offered presents a definite danger, in particular to people's health. Nor can consumer education be left solely to advertisers... Advertising seeks to define a social code, a representation through the purchase of products, which is often contested, in particular images that justify inequalities and distance consumers from human aims.

Suggested Citation

  • Jacques Fontanel, 1979. "La publicité et l'intérêt collectif," Post-Print hal-03157818, HAL.
    • Handle: RePEc:hal:journl:hal-03157818
    Note: View the original document on HAL open archive server: https://hal.univ-grenoble-alpes.fr/hal-03157818
    as

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    File URL: https://hal.univ-grenoble-alpes.fr/hal-03157818/document
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