So far and yet so near: The emerging characteristics, forms and configurations of organizational proximity in the context of digitalization

BACKGROUND: The current pandemic crisis evidences the importance of questioning and reconsidering the evolution of organizational proximity and the crucial role of digitalization in the emergence of new characteristics, forms and configurations of organizational proximity. OBJECTIVE: This article presents a conceptual study aimed at analyzing the evolution of organizational proximity in the context of digitalization. METHODES: Adopting a systemic-cognitive approach inspired by existing studies on management cognition and the biology of cognition, this article first presents an analytical review of existing research in organizational studies and proposes a taxonomy of proximity based on the forms and characteristics identified in the organizational context. Second, it introduces the notion of a proximity unit, based on which a conceptual framework for analyzing organizational proximity is conceived. RESULTS: Based on the proposed framework, this article analyzes the new characteristics and forms of organizational proximity and identifies possible configurations of organizational proximity by pointing out the emergence of substituted proximity propelled by digitalization and formulating six propositions. CONCLUSIONS: The article ends by arguing that it is important for organizations to conceive a composite proximity strategy by taking into account the effect of substituted proximity, driven by digitalization, in the configuration of organizational proximity.