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The impact of service/product performance and problem-solving on relationship satisfaction

Author

Listed:
  • Ruben Chumpitaz

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Nicholas Paparoidamis

Abstract

Purpose The purpose of this paper is to merge service and product quality concepts as well as problem-solving capabilities and relationship satisfaction into an integrative model and empirically test it in business-to-business (B2B) context. Design/methodology/approach Hypothesis testing was performed using a structural equation model based on a LISREL approach applied to a sample of 1,218 industrial buying centers producing and marketing food and beverage products for industrial use in Belgium, France and Holland. Findings The model allows a comparison between the relative efficacy of product quality, service and sales quality as well as problem-solving in driving relationship satisfaction. The results demonstrate the relative effectiveness of sales team quality while also emphasizing the importance of problem-solving in building relationship satisfaction. Originality/value This study makes theoretical and empirical contributions providing a better understanding of the impact of service/product quality and problem-solving in building relationship satisfaction in a B2B context.

Suggested Citation

  • Ruben Chumpitaz & Nicholas Paparoidamis, 2020. "The impact of service/product performance and problem-solving on relationship satisfaction," Post-Print hal-03140197, HAL.
    • Handle: RePEc:hal:journl:hal-03140197
    DOI: 10.1108/ARLA-11-2018-0266
    as

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