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The longevity of alliances between competitors. The key role of symmetry between partners
[La longévité des alliances entre concurrents; Le rôle clé de la symétrie entre partenaires]

Author

Listed:
  • Anne Mione

    (UM - Université de Montpellier, Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Alessandro Nicolosi

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

  • Frank Robert

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School, UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

Building on the Resource Based Theory, this article initiates the question of the longevity of coopetition and shows that partnerssymmetry plays a favorable role on the longevity of an alliance between competitors. The method is based on the in-depth case study of SEVEL, an alliance between PSA and FIAT, which is outstanding in its duration. A review of 150 original documents from the archives of the two manufacturing sites, in France and Italy, and 22 interviews, allows proposing an extended conception of the symmetry which stabilizes the alliance and thus ensures its longevity.

Suggested Citation

  • Anne Mione & Alessandro Nicolosi & Frank Robert, 2020. "The longevity of alliances between competitors. The key role of symmetry between partners [La longévité des alliances entre concurrents; Le rôle clé de la symétrie entre partenaires]," Post-Print hal-03118080, HAL.
  • Handle: RePEc:hal:journl:hal-03118080
    DOI: 10.3166/rfg.2020.00456
    as

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