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The challenges of positioning a national academic journal. The case of Recherche et Applications en Marketing

Author

Listed:
  • Joël Bree

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université, ESSCA Research Lab - ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

Recherche et Applications en Marketing was created in 1986 and quickly became a benchmark academic journal among the francophone community. While it is now facing a decisive period during which the sustainability of its existence requires broadening its readership to the international sphere, being published in English is necessary but not sufficient to stand out in a landscape that already has many general journals. The need to find an axis of differentiation while respecting the dominant scientific formalism can lead to favouring, in a given context, the most relevant and precise definition (and therefore the most valid measure) of the fundamental constructs that structure a field of research.

Suggested Citation

  • Joël Bree, 2020. "The challenges of positioning a national academic journal. The case of Recherche et Applications en Marketing," Post-Print hal-03116209, HAL.
    • Handle: RePEc:hal:journl:hal-03116209
    DOI: 10.1177/2051570720976079
    as

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