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Do market prices reveal consumers’ preferences ?

Author

Listed:
  • Véronique Meuriot

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Sandrine Dury

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Cirad-ES - Département Environnements et Sociétés - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement)

  • Jean-François Cruz

    (UMR Qualisud - Démarche intégrée pour l'obtention d'aliments de qualité - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - UM1 - Université Montpellier 1 - UM2 - Université Montpellier 2 - Sciences et Techniques - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - AU - Avignon Université - UR - Université de La Réunion - UM - Université de Montpellier - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Cirad-PERSYST - Département Performances des systèmes de production et de transformation tropicaux - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement)

Abstract

Using data from market survey in Africa, we show that, according to the degree of processing of the cereal, market prices reveal (i) consumer preferences concerning quality attributes of the cereal, (ii) the characteristics of the suppliers (place of sales) and (iii) the abilities of the consumers to assess the quality attributes. We used a PLS (Partial least Square) procedure to estimate the role of each modality of the chosen attributes in the determination of the price.

Suggested Citation

  • Véronique Meuriot & Sandrine Dury & Jean-François Cruz, 2008. "Do market prices reveal consumers’ preferences ?," Post-Print hal-03078058, HAL.
    • Handle: RePEc:hal:journl:hal-03078058
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