The "Cité du Cinéma", A Tool at the Crossroads of the Challenges of a Company, a Territory and a Cultural Industry[La cité du cinéma, un outil à la croisée des enjeux d'une entreprise, d'un territoire et d'une industrie culturelle]

The Cité du Cinéma appears as a hybrid project born of the will of a man but vuilt in the converence of different actors' stakes. Its implementation is due to the decision of Luc Besson, whose intentions and opportunities must be seized and federated around his project. At the origin of the project, he spotted this industrial wasteland located in the department of Seine-St-Denis which had served as a backdrop for Leon. His project will make it possible to realize, through a real estate development of wich Caisse des Dépôts is a partner, the construction of a pole dedicated to the cinematrographic production which responds to a need which is his own. It is through this process that the public authorities, through the Caisse des Dépôts, appropriate part of the project with the aim of boosting the territory. What was the design of an individual becomes a project of communities, integrated into an urban planning strategy. Finally, the entire film industry has observed the project as an opportunity: it is the first time that is grouped on the national territory all the actors of the value chain, on the model of Hollywood. The Cité du Cinéma thus appears as an innovative commercial offer that can be seized by different actors.