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Professional organisation's contribution to VSE's business performance in Senegal
[Contribution des organisations professionnelles à la performance commerciale des TPE au Sénégal]

Author

Listed:
  • Balla Doucouré

    (Faculté des sciences économiques et gestion - Université évangélique en Afrique)

  • Assane Diagne

    (UFR ECOMIJ)

Abstract

The main objective of this research is to propose a conceptual model to evaluate the moderating role of affiliation to a professional organization in the relationship between Market Orientation (MO) and Business Performance. A survey conducted on a sample of 250 Very Small Enterprises (VSEs) enabled the collection of primary data. The results show that VSEs affiliated to a professional organization have a higher level of MO and therefore benefit from an increased performance.

Suggested Citation

  • Balla Doucouré & Assane Diagne, 2020. "Professional organisation's contribution to VSE's business performance in Senegal [Contribution des organisations professionnelles à la performance commerciale des TPE au Sénégal]," Post-Print hal-03032019, HAL.
    • Handle: RePEc:hal:journl:hal-03032019
    DOI: 10.15122/isbn.978-2-406-11062-0.p.0133
    as

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