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Ozarium : de l'aquarium au poisson jardinier

Author

Listed:
  • Lydie Belaud

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Meriem Mengi Elayoubi

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

Faire pousser des plantes au-dessus d'un aquarium : tel est le concept d'Ozarium, le produit leader de l'entreprise CitizenFarm, un mini-écosystème symbiose du monde animal et du monde végétal. Cette étude réalisée en 2017 en collaboration avec l'entreprise CitizenFarm questionne la problématique actuelle de l'entreprise : malgré tout l'intérêt du produit Ozarium, les ventes stagnent. Un questionnement sur les dimensions de l'expérience de consommation adaptées à Ozarium pourrait apporter un nouveau souffle stratégique, et à terme, permettre à CitizenFarm de lancer une gamme de produits à plus forte valeur ajoutée. L'expérience de consommation, axe de recherche majeur en comportement du consommateur est ainsi le concept sur lequel porte ce mini-cas.

Suggested Citation

  • Lydie Belaud & Meriem Mengi Elayoubi, 2017. "Ozarium : de l'aquarium au poisson jardinier," Post-Print hal-03010585, HAL.
    • Handle: RePEc:hal:journl:hal-03010585
    as

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